join our
dealer family

being here for the horses starts with being here for you

What does it take to become a Bluebonnet® dealer?

Storefront
Passion
Customers

Becoming a Bluebonnet® dealer means joining a service-first network of professionals who care deeply about doing right by customers and the animals that they love. When you join our dealer family, you gain the products, science, and support you need to empower your customers to feed better and feel good about what's fueling their partners.s.

Science-backed nutrition

Every product is formulated by in-house PhD nutritionists. Our 100% ionophore-free facilities and suppliers ensure the consistent quality your customers deserve.544

Fresh Feed & Flexible Orders

Manageable order minimums and controlled batches make a variety of products available to meet a wide-range of customer needs.4

Real Support from Real People

Work directly with our team of nutrition experts who provide product training, store support, and answers to tough customer questions.

Frequently asked questions:

What's the process for becoming a dealer?

Complete the dealer inquiry form below, and the nutrition consultant for your area will be in touch within 5-7 days.

What are the requirements/initial costs to become a dealer?

Your area's nutrition consultant will walk you through initial start­up needs. There are no sign-on fees when you open a dealer account. Costs vary based on product, order size, and more.

Do I have to have a retail storefront to become a dealer?

We partner with businesses that have a retail storefront so they can provide the best service to their customers. Having a physical location with set hours allows dealers to showcase products, answer questions in person, and help owners choose the right nutrition for their animals. If you have a passion for service and a retail presence, you could be a great fit for our dealer family.

Can I carry other feed and supplement brands?

We would love for Bluebonnet® to be a key part of your store, but we understand you may carry other brands as well. Our dealer program does not require exclusivity.

Can I choose what products I want to carry?

Yes! Some dealers are species focused while others only offer supplements. Your nutrition consultant will make recommendations and help determine the best products for your area. Don't worry, you can always change or add products to your lineup.

What credit requirements are there to become a Bluebonnet® dealer?

Once your application has been approved, you will be contacted by our office, who will help you determine the best credit and payment structure for your business.

Don't take our word for it...take theirs!