From a single mill in Ardmore, Oklahomato your feed room.

Since the early 80s, our mission has been to empower people to unlock their animals’ potential with nutrition that’s advanced and effortless. Every formula is backed by science, in-house PhD nutritionists, and a world-class team.

Standard safety protocols aren’t enough for us. We guarantee that risky ingredients, like ionophores, are never allowed on our property. We also source ingredients from partners who share the same safety values - so there’s never a risk of contamination.

We believe in a world where knowing what goes into your animals’ feed and supplements is never an obstacle. You won't see our tags use common label tricks or vague ingredients.

We’re proud to list each one by their true name and lock those formulas. You can be confident that no matter where you buy our feed and supplements, you’ll find consistent quality.

We’re smaller than we look, but nothing compares to our heart and passion for animals and their people. From our mill crew to our main office and nutrition team, we are committed to providing human-to-human support and a drama-free, real-world approach to help you feel confident about your nutrition program.

For years, "nutrition" brands have been throwing in a tiny bit of an ingredient just so they can list it on the label, even though it's not enough to actually do anything—like claiming a single blade of grass has all the benefits of fresh pasture. This sneaky practice is called 'tag dressing,' and we've had enough of it.

Worse than annoying us, it wastes your hard-earned money and doesn't help your horse.

At Bluebonnet®, we make sure every ingredient is fully loaded in amounts proven by peer-reviewed research (not just our own), so your horses get all the benefits promised, no fluff.

You're busy. We're busy. We get it. For those who love to learn but just can't stop moving, check out our Feed Room Chemist podcast! Break down the science behind your feed tag with easy-listening episodes whether you're on the road or cleaning stalls--featuring Dr. Jyme Nichols, PhD.