Everything your horse needs, just got better.
Bluebonnet® Energized®, reimagined. New bags, more guaranteed vitamins, higher fat, corn-free & soy-free options.
High Fat & Corn-Free: Pelleted cool calories for energy that lasts.
- 100% Horse Safe: All Bluebonnet® products are made in an ionophore-free mill.
- Locked Formula: True-name ingredients that never change - every bag, every time.
- Nutrition By the Book: Formulated to meet recommended vitamin and mineral requirements.
Soy-Free & Corn-Free: Balanced nutrition for horses on limited-ingredient diets.
- 100% Horse Safe: All Bluebonnet® products are made in an ionophore-free mill.
- Locked Formula: True-name ingredients that never change - every bag, every time.
- Nutrition By the Book: Formulated to meet recommended vitamin and mineral requirements.
Soy-Free & Corn-Free: Wholesome oat-based blend to satisfy picky eaters.
- 100% Horse Safe: All Bluebonnet® products are made in an ionophore-free mill.
- Locked Formula: True-name ingredients that never change - every bag, every time.
- Nutrition By the Book: Formulated to meet recommended vitamin and mineral requirements.
see how your
feed compares*
see how your
feed compares
| Bluebonnet® Energized® Performance | Bluebonnet® Energized® Maintenance | Bluebonnet® Energized® Textured | Purina® Impact® Professional Performance | Purina® Impact® All Stages 14% Pelleted/Textured | Purina® Impact® A ll Stages 12% Pelleted/Textured | Nutrena® Triumph® Professional Pelleted/Textured | Nutrena® Triumph® Active 12% Pelleted/Textured | |
| 100% Horse Safe Always made in an ionophore-free facility | | | | Contact your region's mill. | Contact your region's mill. | Contact your region's mill. | Contact your region's mill. | Contact your region's mill. |
| Open Label Ingredients listed by their true name and easily accessable to customers. | | | | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. |
| Locked Formula The formula never changes - no matter where you buy it. | | | | Hidden ingredient lists often mean formulas can change to cut costs. | Hidden ingredient lists often mean formulas can change to cut costs. | Hidden ingredient lists often mean formulas can change to cut costs. | Hidden ingredient lists often mean formulas can change to cut costs. | Hidden ingredient lists often mean formulas can change to cut costs. |
| Soy Free Ideal for horses with dietary sensitivities to soy. | no | | | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. |
| Corn Free Removing corn helps prevent mycotoxins in the diet. | | | | | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. |
| Distillers Dried Grains (DDGs) Free No corn by-products or vague by-products of any kind. | | | | | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. | Ingredients not publicly available online to customers. |
| NSC Transparency Consistent starch & sugar levels, listed in the guaranteed analysis. | | | | | Contact your region's mill. | Contact your region's mill. | | |
| Vitamins Listed in the guaranteed analysis. | 5 | 5 | 5 | 2 | 1 | 1 | 4 | 4 |
| Minerals Listed in the guaranteed analysis. | 9 | 9 | 9 | 6 | 6 | 6 | 6 | 6 |
| Amino Acids Listed in the guaranteed analysis. | 2 | 2 | 2 | 1 | 1 | 1 | 2 | 2 |
*Compared to popular national brands as of October 2025. Publicly available data pulled from manufacturers' websites. Competitor formulas may change without notice.
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Built on Trust
Knowing what goes into your feed and supplements should never be an obstacle. You won't see our tags use common label tricks or vague ingredients. We’re proud to list each one by their true name and lock those formulas. You can be confident that you’ll find consistent quality - every bag, every bucket, every time.
Always Safe
Standard safety protocols aren’t enough for us. We guarantee that risky ingredients, like ionophores, are never allowed on our property. We also source ingredients from partners who share the same safety values - so there’s never a risk of contamination.
We've Got Your Back
Our entire team is committed to providing personal support to help you feel confident about your nutrition program. Great feed is only part of the equation. That’s why we invest in private nutrition consultations, education, & helpful resources to empower owners to make confident nutrition decisions long after we first meet.
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nutrition nerd
talk to a
nutrition nerd
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